This role requires the creation of new offerings across the portfolio, from managing the software strategy for mature existing products as well as defining the software strategy, architecture and resource development plan for new products.
The Director of Marketing will support our clients expanding sales, marketing and distribution opportunities; work closely with compliance, legal teams and branding at our client's partners to ensure company and industry standards are adhered to.
In this role, you will manage & lead product line and PAC for complete life cycle of current products including product business plans and product roadmaps coordinated with all business units and functions.
In this role, the selected candidate will work with senior business stakeholders to define and deliver prioritized road maps, strategies and solutions to meet our evolving business needs; ensure our existing production infrastructure, application support and environments are maintained to deliver exceptional service levels to our users and clients.
In this role, the selected candidate will develop dynamic sales presentations for current or new business prospects by incorporating research of category dynamics and clear understanding of the prospective partner's marketing goals.
This role is responsible for measuring how marketing programs are performing on an ROI basis vs. key performance indicators; aggregating data provided by cross-functional teams throughout the organization and providing analysis and recommendations based on data; and reporting Marketing performance to executives and other key external stakeholders.