These are the states where people are the most excited about Pumpkin Spice Lattes

It’s that time of year again. No, not back to school time but Pumpkin Spice Latte season.

Photo: Jessica Lewis

It’s that time of year again. No, not back to school time but Pumpkin Spice Latte season. Yes the drink flavor that somehow in the last 10 years has become the symbol for all things fall is here once again. Starbucks released their iconic Pumpkin Spice Latte drink this week and other coffee chains like Dunkin’ Donuts are following suit with their own PSL-flavored concoctions.

Now there are definitely a group of people out there that hate all the hype around this but it doesn’t mean they still aren’t spending a lot of time talking about it, especially on social media. The staff at food site thedaringkitchen.com tracked down which states have the most people Tweeting about the Pumpkin Spice Latte by looking at the popular hashtags associated with it such as #PSL #pumpkinspicelatte #pumpkinspice, etc.

In just one day they found that over 100,000 geotagged tweets were tracked and these were the states showing the most activity.

1. Tennessee
2. West Virginia
3. Washington
4. Oregon
5. Indiana
They also showed on a map of the U.S. where people are all about the PSL and it looks like the Midwest has it! New England and Maine as well as New Jersey apparently couldn’t give a damn about all the PSL buzz (but let’s see what happens come fall foliage season.)
It should be noted that in Tennessee PSL-talk accounted for 41% of the ENTIRE twitter conversation! That means that out of every subject, and every geotagged tweet, almost half of the tweets coming from Tennessee yesterday were about that drink.

Meredith Lepore|is the Deputy Editor of Ladders and can be reached at mlepore@theladders.com.