Last week, I took you on a tour of Ladders’ headquarters in New York City.
So each year, after taking you on a little tour of our office, I ask a favor in return:
Would you mind sending us a video — a Vine or an Instagram — for our wall displays here at Ladders headquarters?
You see, we work all day on the internet, which means we don’t get to see you, our customers, in person every day. And with the long hours, heartfelt dedication and total commitment to seeing you land your next gig, it makes an enormous difference to us when we can put a face, and a smile, with the name.
So I’d like to ask you to do me the favor of sending along a short video, or Vine, or Instagram video of yourself to firstname.lastname@example.org
Each year, about 10,000 subscribers like you send us their “hello”, and they now grace our walls, hallways and conference rooms. Our favorites have included the Marine in Iraq on a camel, the sportsman with a turkey, the subscriber who crossed the Alps on a bicycle in an eight-stage road race, and the loads and loads of “family shots” we get — at holidays, on vacations, or just hanging out. Understanding that we are responsible for helping you and your family really hits home with the team here at Ladders.
Oh, and please be sure to include a little blurb — your name, hometown, your profession, and how you’re using Ladders for your career — when you send your videos along to email@example.com.
We post your videos along our walls and in our conference rooms to give our people a daily look at the folks we are helping. You can imagine how powerful it is during meetings when our customer is right there in the room with us.
Please note, we just use these videos here at our headquarters and would never use them in any other way without asking your permission.
But if you’d like to post to your Twitter or Instagram, you can use the hashtag: #MeetTheLadders and see what everybody else is posting as well.
So please send along your short little video. It would mean a lot to me and to the team, and we’ll “see” you soon!
I’m rooting for you!