Survey: 12% of Americans say they’d prefer a new iPhone over a better credit score

11% feel “the new iPhone is worth going into debt for” and 34% think their phone has more of an influence “on their life than their credit score.” 

New WalletHub data ahead of the expected display of new iPhones on September 12 shows that 12% of Americans surveyed say that they’d prefer a new iPhone to a better credit score. It’s also important to note that 28% said they wanted to buy the new iPhone that is “launching later this year,” while 72% reported that this is not in their plans.

Overall, 46% said they had an iPhone, 47% said they had an Android, and 7% said they had another kind of phone. The company polled more than 480 Americans for the research.

How people feel about iPhones versus credit scores

Americans have some pretty strong opinions when it comes to both.

The WalletHub data shows that 34% think their phone has more of an influence “on their life than their credit score,” and the 19% say they’d prefer unlimited cell phone data to “an excellent credit score.”

A whopping 48% of people said that they “would rather let a stranger access their credit score than their phone.” But broken down further in terms of age, 53% of those 18-29, 48% of those 30-44, 51% of those 45-59, and 55% of those 59 and older agreed.

While 88% of people surveyed think that parents should provide their children with a cell phone before a credit card, 12% still think a credit card should come first. The survey also showed that 61% of people think “credit reports are easier to understand than cell phone agreements,” and 29% said they didn’t know that “cell phone companies sometimes check credit.”

But when asked about who they “trust more with your personal data,” 41% said Apple, 33% said Google and 26% said “the government.”

The survey also makes it clear that some people wouldn’t have a problem going to great lengths to get a new iPhone.

Some people are willing to go into debt for a new iPhone

Lewis Davis, Professor of Economics at Union College, weighed in on the finding that 11% of respondents think “the new iPhone is worth going into debt for.”

“iPhones are becoming more than phones. They are quite functional little computers. Economically, it makes sense to go into debt for items that deliver services over several years. Of course, this includes things like a house or a car, or even a college education, which pays-off over an individual’s lifetime. If you tend to get a new phone every three years, however, then you shouldn’t take out a five-year loan to pay for it. More generally, consumer debt tends to rise when people’s economic prospects are good, which they currently are,” he told the site.

Jane Burnett|is a reporter for Ladders and can be reached at jburnett@theladders.com.