How to Really Earn $100K+ as a Copywriter (What They Don’t Tell You)

Many people become copywriters with the goal of earning $100,000 per year, but very few actually ever achieve that goal. Many resources offer advice on breaking into the field, but this article aims to uncover the lesser-known strategies that can truly propel your income as a copywriter. Keep reading to find out what it really takes to earn six figures per year as a copywriter.

Understanding the Copywriting Landscape

Before delving into the strategies, let’s briefly understand the current copywriting landscape. Copywriting involves crafting compelling content to drive action in readers. Copywriting applies most often in a marketing and advertising context. 

As businesses increasingly recognize the power of persuasive messaging, the demand for skilled copywriters is on the rise. 

Emphasis on skilled. The rise of AI technology is a threat to unskilled copywriters who don’t adapt to the changing landscape and improve their ability to create content that converts readers into customers.

The Misconception: Entry-Level Copywriting Salaries

Contrary to popular belief, entry-level copywriting positions generally do not offer lucrative salaries. Many copywriters start with modest incomes as they gain experience and hone their skills. However, these positions can serve as stepping stones on the path to higher-paying opportunities.

Unlock a $100K+ Income as a Copywriter 

1. Specialize Strategically

Specializing in a niche can significantly boost your earning potential. Specializing in a specific type of writing or in a specific industry will help you develop skills and knowledge that will be extremely valuable to business leaders.

A study by the American Writers and Artists Institute found that copywriters who specialized earned up to 50% more than generalists. Consider specializing in competitive industries where the demand for copy is high. For example, finance, medical, natural health, or SaaS.

2. Build a Strong Portfolio

A compelling portfolio is your ticket to premium projects and higher pay. Your portfolio serves as proof that you’ve worked with other clients and delivered usable copy. 

Survey data from Copyblogger reveals that clients are willing to pay more when presented with a portfolio demonstrating expertise.

Nobody wants to be a guinea pig for new copywriters. Create a strong portfolio of similar writing projects in a specific niche to give yourself the most competitive advantage.

3. Negotiate Your Worth

Negotiating your rates is a crucial but often overlooked aspect of earning more. Negotiating a higher rate is the easiest way to increase your income as a copywriter.

The Freelance Industry Report by Upwork emphasizes the importance of negotiating, with 62% of freelancers who negotiated seeing positive results.

4. Leverage Your Network

Networking can lead to high-paying referrals and long-term collaborations. A study by LinkedIn indicates that 85% of jobs are filled through networking.

Take time to develop your professional network. Many of your most lucrative opportunities will come through your network.

Navigating the Copywriting Market

Setting Your Rates

Copywriting rates can vary widely, and setting your rates can be challenging. Consider factors like your expertise, the project’s complexity, and the client’s budget. Remember, positioning yourself as a premium copywriter requires confidence in your ability to get your client’s desired result.

Seeking High-Paying Opportunities

To secure $100K+ per year, actively search for positions and freelance projects that align with your specialization. Explore job boards, freelancing platforms, and industry-specific websites to uncover hidden gems.

Continuous Learning and Adaptation

The digital landscape evolves rapidly, and successful copywriters stay ahead by embracing change. Invest in ongoing learning, stay updated on industry trends like artificial intelligence, and adapt your skills to remain competitive.

Making Six Figures per Year as a Copywriter 

Earning $100,000 or more as a copywriter requires a strategic approach beyond traditional advice. By specializing, showcasing your expertise, negotiating effectively, and leveraging your network, you can establish yourself in the copywriting landscape and unlock the income you aspire to.