How to follow up over email with a key person from a conference

“If you come across someone interesting who can advance your business, it’s important to send a message when you’re back home to keep the dialogue going.”

People attend conferences to learn, grow and meet new people.

And if you come across someone interesting who can advance your business, it’s important to send a message when you’re back home to keep the dialogue going.

Here’s how.

Subject line: Great to meet you at [name of event/conference]

Hi [person’s first name],

It was nice to meet you at [name of event/conference]. I enjoyed learning more about [what did you learn from or about the other person; for instance, “the work you do at Acme Corporation. Plus, I needed someone to joke with during that boring keynote address”].

Let’s keep the discussion going. [Then, what’s the next step?; for instance, “As I mentioned, our company is looking for a new accounting firm and yours may be a good fit. I will connect you with our CFO in a separate email so you two can meet.”]

Thanks again,

– Leader’s first name

Email signature

Deeper Insight

Put the name of the event/conference where you met in the subject line. It makes your email more recognizable in a crowded inbox.

Also, make sure to explain the next step (”looking for a new accounting firm”). The person may not want to follow up if he/she doesn’t know the “why.”

This article was originally published on DannyRubin.com.

Danny Rubin|is an award-winning author and speaker on business communication skills