Jobs that offer $100,000 salaries are difficult to find if all you do is submit your resume on generic job board sites. If you want a high-paying job that aligns with your skills, your best bet is to craft an effective marketing strategy for your job search or use a niche job board specializing in 100k+ jobs like theladders.com. In this guide, we’ll outline a real-world marketing strategy example tailored to job seekers aiming for salaries over $100k per year.

The Step-by-Step $100k Job Marketing Strategy

Just like how effective marketing attracts customers who are ready to buy from a business, your marketing needs to be designed to attract companies who are ready to buy your professional services. The following is a simple 6-step marketing strategy example that you can model and apply to your job search.

1. Build a Standout Personal Brand

A personal brand helps you create a positive reputation and build trust with potential employers. Build a stand out brand to give your potential employers a chance to see the value you can bring to their business.

Tips for Building a Standout Personal Brand:

– Clearly define your unique value proposition. Identify who you serve and how you can help them.

– Optimize your LinkedIn profile with a professional photo and keyword-rich headline.

– Create content that your ideal employer would find interesting and helpful.

2. Grow Your Professional Network 

High-paying job opportunities are more likely to come to you when you’re plugged into the right network. Reach out to professionals in your industry and offer value. The more you give to others in your network, the more goodwill you’ll receive in return. 

Strategic Networking Techniques:

– Leverage professional platforms for networking. LinkedIn and professional forums are great places to connect online and increase your visibility.

– Engage with industry-related content and groups. Become a regular presence so people become familiar with you.

– Set up informational interviews with professionals in your target field. People love to share their expertise, so give them the opportunity to feel important.

3. Optimize Your Resume for High-Paying Roles

Instead of submitting your resume to HR departments and getting screened out by resume reading robots, use the following tips to create a resume that communicates your value and makes you standout. 

Resume Essentials for High-Paying Jobs:

– Highlight key achievements and quantifiable results. Use specific numbers to create curiosity in your readers.

– Tailor your resume for each application. Feature the qualifications that are most relevant to the role you wish to fill.

– Use a clean and professional format. Make your resume easy to scan and read.

4. Showcase Your Expertise With an Online Portfolio 

An online portfolio is a great way to show your potential employers the kind of work you can do for them. Use the following tips to create the most impressive portfolio possible.

Creating a Dynamic Online Portfolio:

– Develop a personal website or portfolio.

– Showcase your best work and projects.

– Provide testimonials or references.

5. Master the Job Search Platforms

Certain job search platforms, like the Ladders, are perfect for finding 6-figure jobs that match your expertise. Use them to your advantage to land your next job as quickly as possible.

Strategies for Online Job Platforms:

– Optimize your profiles on major job boards for keywords that employers and recruiters use to search for promising candidates.

– Set up job alerts for relevant positions so you can be among the first to apply.

– Craft personalized cover letters for online applications.

– Use unique tools like Apply4me to 10x the amount of quality applications you can submit in a day.

6. Invest in Your Skillset

Employers pay top-dollar for people with specific skill sets. Invest in the right skills and employers will seek you out to work for their companies. Use the following tips to make sure you’re investing in the right skills.

Upskill Yourself for High-Paying Roles:

– Identify skills in demand for high-paying jobs.

– Take online courses or certifications, and join professional groups and forums.

– Highlight your commitment to professional development.

Measuring Success and Adjusting Your Strategy

All marketing strategies include a way to track and measure results. Your job search marketing campaign should work the same way. Track your progress and be willing to make adjustments to improve your results.

1. Metrics for Job Search Success

Some metrics matter more to your job search than others. Track the following KPIs to land your next $100k per year job as quickly as possible.

Key Performance Indicators (KPIs):

– Track the number of networking connections and interactions.

– Monitor the response rate to your applications.

– Analyze the effectiveness of your personal branding efforts (i.e. is your content getting engagement? Are recruiters reaching out to you?).

2. Adjusting Your Approach

Use the data you collect to adjust your approach as necessary. Keep your goal in mind as you double down on the things that are working for you and cut out the things that are not working.

Optimizing Your Job Search:

– Seek feedback from networking contacts and mentors.

– Adjust your strategy based on application responses.

– Stay informed about evolving industry trends.

A Strategic Approach to a Successful $100k Job Search

By adopting a strategic marketing approach to your job search, you position yourself as a sought-after candidate for high-paying roles. Remember, consistency and adaptability are key in today’s dynamic job market. Use this marketing strategy example and refine it based on your results, and you’ll be on your way to securing that $100,000 or more per year position.

Disclaimer: The information provided is for informational purposes only and does not guarantee specific job outcomes or salary offers.