Americans are prioritizing this thing over having kids, saving for a house

According to a new survey, Americans priorities seem to be shifting as wanderlust takes hold. 

It used to be that by the time we were 30, Americans were focused on settling down and having kids. But according to a new survey, our priorities are shifting as wanderlust takes hold.

Flash Pack, a travel company for solo travelers in their 30s and 40s, surveyed 1,000 30- to 49-year-olds through third-party research firm Mortar about what matters to them. When asked to list their bucket list priorities, 28% cited traveling to a part of the world they hadn’t visited — a larger percentage than those who considered getting married, working in a dream profession, owning a home or having children a priority.

“54% of respondents agreed that they would rather enjoy life and invest in experiences while still young enough to enjoy them than save for a house,” Flash Pack found.

People are also willing to spend big bucks on travel, while simultaneously questioning whether funneling major money into more traditional choices is the right move. 84% of respondents wouldn’t hesitate to throw $4,000 at the trip of a lifetime, but 66% would “balk” at paying the average price for a wedding.

Meanwhile, it seems 30- and 40-year-olds are changing how they travel. Though there may have been a time when it was considered taboo or sad to go somewhere alone, people are becoming more willing to be explorers or adventurers without a friend or companion. In fact, 31% of those surveyed plan to travel on their own in 2019.

Some of the experiences travelers are itching to have: Seeing the Northern Lights, staying on a private island, flying in a private jet, trying out an ice hotel, and climbing a mountain.

All of those possibilities sound great, and not just for 30- or 40-year-olds. We’re down for a flight on a private jet to a private island before heading to an ice hotel where we can watch the Northern Lights and maybe even climb a mountain. Where do we sign up?

Alexandra Villarreal|is a reporter for Ladders and can be reached at