Coffee really is the greatest, isn’t it? It tastes good, it wakes you up, it warms you up in the winter and cools you off in the summer (as long as you add ice to it) and though many studies say it is slowly killing you, it does help you be more productive (and tolerate your coworkers.) This is why so many people love it. In fact, in the new McCafé’s Feelin’ Good Summer Survey, 1,000 U.S. adults in New York City, Chicago, and Los Angeles were asked about their love of coffee and other moments that contribute to their everyday happiness and nearly two out of five (38%) would be willing to go out a day without their smartphone than abstain from coffee for an entire 24 hours. We know how addicted we all are to our phones, so that is a rather significant statistic.
Americans will also sacrifice oral hygiene for a good cup of coffee. More than a third (34%) of respondents said they prioritized drinking coffee over brushing their teeth if they only had 10 minutes to get ready in the morning. More than half (55%) of Americans would give up chocolate before they’d give up coffee for 6 months .
People would give up a better commute for coffee
They are also willing to shell out some serious cash to quench their caffeine thirst. On average, New Yorkers would pay $33 for the last iced or cold coffee drink on a hot summer day. Of course, many New Yorkers already pay upwards of $5 for the average cup of coffee though so this isn’t much of a stretch.
Coffee apparently also has miracle powers. Over 50% of Los Angelinos would choose a morning coffee ahead of a commute with little traffic. And sometimes coffee also beats love, or it does in Chicago at least. Chicagoans (57%) said coffee can turn around a bad morning better than a sweet goodbye from a partner or family member (51%). Coffee will never disappoint you (unless you spill it on yourself.)