3 ways to use social media to enhance your career

“Whether you’re using Facebook, Twitter, Instagram or Snapchat, you should keep in mind that recruiters check your social media.”

A more recent dive into Pew Research Center data shows just how plugged in Americans are when it comes to both social media and technology.

After reporting that the amount of Americans “using various technologies has stayed relatively flat since 2016,” the site later reports that “a contributing factor behind this slowing growth is that parts of the population have reached near-saturation levels of adoption of some technologies. Put simply, in some instances there just aren’t many non-users left. For example, nine-in-ten or more adults younger than 50 say they go online or own a smartphone. And a similar share of those in higher-income households have laptops or desktops.”

But this chart from Pew really puts things into perspective:

This is why it’s especially important to use social media and technology in ways that will actually help your career— after all, everyone knows that there are so many ways to go wrong. Here are three ways to use social media to advance your work.

Tweet to a few scheduled panelists before a professional convention

You might just get a response back, which can open the doors of communication well before you actually meet the speaker in person. In fact, this idea has worked in my favor before.

I sent out a few tweets to some featured speakers before a conference I was attending, and one remembered me from the site when I asked a question at the microphone. We also had more to talk about after the panel, and still remain in contact.

Post your latest work on LinkedIn

In addition to listing your work history and accomplishments on your profile, LinkedIn allows you to post your work to the site. So use this as a way to supplement the basic information you provide about yourself regularly.

As people “like” and comment on your posts, you can also use this as a way to start a dialogue about subjects you really care about. Posting a diverse range of topics will also demonstrate how multi-faceted your work is.

Just don’t do things like using LinkedIn as a dating site, having an outdated profile picture or leaving a bunch of description boxes and/or fields blank on your profile.

Keep things clean online

Whether you’re using Facebook, Twitter, Instagram or Snapchat, you should keep in mind that recruiters check your social media. After all, research has found that 67% of hiring managers say Facebook has “the most incriminating information” on job applicants.

But there are ways to keep things a little more squeaky clean on your social media pages, like deleting inappropriate content (pictures, words, etc.) and changing your settings to private.

Jane Burnett|is a reporter for Ladders and can be reached at jburnett@theladders.com.