Rosie Yakob

Rosie Yakob

Rosie began her career working with hip hop moguls Jay-Z and Steve Stoute at their entertainment branding company. She joined Saatchi & Saatchi’s New York office to lead social and emerging media, advising brands including P&G’s Pampers & Olay and General Mills’ Cheerios amongst others. She joined 360i, an award-winning digital marketing agency, helping brands like Bravo, Dentyne, NBCU and Oreo navigate the world of social and emerging media. She is the co-founder of Genius Steals with Faris Yakob. Rosie has written for publications including Fast Company, Digiday & SocialFresh.com. She believes that brands can create and curate culture, and connect to people in ways that create value for both.