TheLadders.com Launches New TV Commercials to Highlight How Its Services Make Professionals More Attractive to Recruiters
NEW YORK – January 4, 2011 – TheLadders.com, the leading marketplace for professional jobs ($100K+), today announced the launch of a new television commercial campaign that celebrates how TheLadders makes professional candidates more attractive to employers and recruiters. The new More Attractive spots were created by Fallon Minneapolis and will air nationally on broadcast and cable television networks.
“TheLadders helps navigate professionals – online and offline – through a successful job search,” said Alex Douzet, President and co-founder of TheLadders. “Starting this January, premium members of TheLadders will be assigned their own Job Search Advisor who will assist them in getting the most out of the site during their job search.” Douzet added, “Our deep knowledge and insights about what works best for job seekers and recruiters has created an opportunity for us to deliver a job search and recruiting model that delivers success. We’re not only delivering more attractive candidates to recruiters but we’re also creating a more attractive hiring process.”
TheLadders connects professionals with employers and recruiters who are searching for qualified talent. TheLadders provides the following features to job seekers:
- One-on-One Guidance – Support from a dedicated Job Search Advisor to help make the best use of the site and its services.
- Pre-Screened Jobs – Pre-screened employment opportunities that meet the requirements of a $100K+ opportunity.
- Resume Review – Easy-to-understand resume review that assesses its strengths and weaknesses while identifying areas of improvement.
- Access to Recruiters – Connections with recruiters and employers who specialize in your area of expertise utilizing a social feature that delivers instant updates about new employment opportunities from the recruiters you’ve chosen to follow.
- Career Advice – Stay on track with career advice about every step of the job search process, from resume writing and branding, to interview preparation and salary negotiation.
The More Attractive advertising campaign highlights the benefit professionals receive through TheLadders’ unique set of tools and resources, and presents it through a tongue-in-cheek parody of the high-fashion world. “Members of TheLadders are extraordinary in so many ways, it seemed the right imagery to bring that out,” said Darren Spiller, Fallon Chief Creative Officer. “While a job search is certainly a serious process, members of TheLadders have the great feeling that comes from knowing they’re well prepared and able to present themselves at their very best. That positive energy is what TheLadders, and this campaign, delivers.”
Actual members of TheLadders are featured in the advertising, and were selected from nearly 700 members who applied to be included. “The user testimonial tends to lack credibility,” said David Sigel, Fallon Director of Account Management, “but we wanted to give the members a chance to show their stuff, and get across the confidence they feel as a result of working with TheLadders. Judging by their performances, some of these members may have found a new career already!”
TheLadders has received numerous industry awards and accolades, including Most Valuable Startup New York City (2010, BusinessInsider), Best Employment Website (2009, Webby Awards), Best Companies to Work for in New York (2009), Sales Department of the Year for Computer Services (2009, Stevie Awards), Top 25 Most Valuable Digital Start Ups (2009, Silicon Alley Insider), among others. In 2010, TheLadders was also awarded the Corporate Community Impact Award by StreetWise Partners, which recognized the company's volunteerism to help low-income adults and youth secure good jobs and achieve economic mobility.