Brian Waldron Joins TheLadders.com as Director of Brand
Experienced Marketing Expert to Lead Brand Development
NEW YORK (September 19, 2005) - TheLadders.com, the world's leading $100k+ job search engine, today announced the addition of Brian Waldron as the Director of Brand. In this role, Waldron will develop TheLadders.com's brand positioning, essence, architecture and overall strategy.
Waldron was most recently the Director of Marketing & Branding Research at Showtime Networks. Waldron worked to reposition and revitalize the Showtime brand by capitalizing on consumer trends and interests, and played an integral role in profiling, positioning and creating advertisements for new shows such as "Queer as Folk," "Dead Like Me," and the Emmy nominated "Huff." He also developed the framework for exploring and evaluating the impact of promotional partners, in addition to establishing and managing multi-million dollar department and project budgets.
Waldron has also held senior market planning and strategic research positions at Fidelity Investments, Arnold Communications, MTV Networks and Grey Advertising. Waldron began his career as a Research Account Executive at Backer Spielvogel Bates. He holds a master's and bachelor's degree in business administration from Boston University and has been a frequent lecturer at Fordham University's Graduate Business Administration Program.
"We are thrilled to welcome Brian to our growing team," said president and CEO Marc Cenedella. "He brings and impressive business and educational background to TheLadders.com, and we look forward to leveraging his skills to increase consumer awareness and provide our $100k+ job seekers and recruiters with the best possible online experience."
Now reaching over 520,000 readers and featuring over 20,000 new $100k+ job listings each month, TheLadders.com is the largest online job search service catering exclusively to the $100k+ market. Marc Cenedella founded TheLadders.com in July 2003 after a tenure as senior vice president, Finance & Operations, at HotJobs.com, ultimately shepherding that company's sale to Yahoo, Inc. (NASD: YHOO) in 2002.