Press Releases
Brian Waldron Joins TheLadders.com as Director of Brand
Experienced Marketing Expert to Lead Brand Development <BackNEW YORK (September 19, 2005) - TheLadders.com, the world's leading $100k+ job search engine, today announced the addition of Brian Waldron as the Director of Brand. In this role, Waldron will develop TheLadders.com's brand positioning, essence, architecture and overall strategy.
Waldron was most recently the Director of Marketing & Branding Research at Showtime Networks. Waldron worked to reposition and revitalize the Showtime brand by capitalizing on consumer trends and interests, and played an integral role in profiling, positioning and creating advertisements for new shows such as "Queer as Folk," "Dead Like Me," and the Emmy nominated "Huff." He also developed the framework for exploring and evaluating the impact of promotional partners, in addition to establishing and managing multi-million dollar department and project budgets.
Waldron has also held senior market planning and strategic research positions at Fidelity Investments, Arnold Communications, MTV Networks and Grey Advertising. Waldron began his career as a Research Account Executive at Backer Spielvogel Bates. He holds a master's and bachelor's degree in business administration from Boston University and has been a frequent lecturer at Fordham University's Graduate Business Administration Program.
"We are thrilled to welcome Brian to our growing team," said president and CEO Marc Cenedella. "He brings and impressive business and educational background to TheLadders.com, and we look forward to leveraging his skills to increase consumer awareness and provide our $100k+ job seekers and recruiters with the best possible online experience."
Now reaching over 520,000 readers and featuring over 20,000 new $100k+ job listings each month, TheLadders.com is the largest online job search service catering exclusively to the $100k+ market. Marc Cenedella founded TheLadders.com in July 2003 after a tenure as senior vice president, Finance & Operations, at HotJobs.com, ultimately shepherding that company's sale to Yahoo, Inc. (NASD: YHOO) in 2002.
About TheLadders.comHeadquartered in New York, TheLadders.com, Inc. is a privately held company offering online job search services to recruiters and job seekers in the $100k+ employment market. Ex-HotJobs.com executive Marc Cenedella founded TheLadders.com in 2003 to address the unique job seeking and recruiting requirements in this market sector. Investors include leading venture capital firm Matrix Partners and prominent private investors such as Kevin Ryan, CEO, DoubleClick, Tom Matlack, Megunticook Management, and Robert Chefitz, NJTC Venture Fund.
In addition to its primary member-based site, the Company operates vertical job search Web sites for sales, marketing, finance, human resources, law, technology, and operations. All sites feature daily job updates as well as industry-specific weekly e-newsletters. For corporate and executive recruiters, TheLadders.com delivers the same highly personalized experience. TheLadders for Recruiters (www.recruitladder.com) enables them to easily post $100k+ job openings at no charge. The Company further differentiates itself from other online job boards that fall prey to fraudulent job postings by implementing human mediated search, ensuring all job postings are fully qualified before being published to members.
More information about TheLadders.com can be accessed at www.theladders.com.
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Media Contacts
Maria Schiller
TheLadders.com
646-453-1913
maria.schiller@theladders.com