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Career Advice

From Marc Cenedella
Marc Cenedella

Enlightened employers know that older workers bring wisdom, maturity, and experience to the table, but too often, it seems, that doesn't translate into a level playing field in the interview.

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Wise Words for Great Jobs

Spent the week in California folks; met with eBay's CEO, saw DSO, and have some words of wisdom to pass on. But first, let's have a look-see at these five jobs near you:

So a fantastic week in California, Readers. I saw my favorite band in the land, Dark Star Orchestra this past weekend – it was my first time at the historic, hallowed Fillmore in San Francisco. The Saturday night highlight for me was the unsurpassable energy DSO brings to "Touch of Grey" – an other-worldly treat!

I attended CreativeGood's Innovators Dinner at the Silverado in Napa. CreativeGood does great work with user experience – they've created a unique community of people dedicated to making customer experiences, online and offline, better.

I also met with Meg Whitman, the CEO of eBay. I got to explain to Meg the wonderful calling that we've been on these past few years at TheLadders.com – she's wicked smart so she "got" it right away. And, much more importantly, I heard Meg's thoughts on her eight years as CEO of a world-changing business.

Like eBay, TheLadders.com is inventing an industry – an industry that takes advantage of the tremendous power of the internet to do good. At eBay, that means creating a safe, secure place where the world's buyers and sellers can conduct business. At TheLadders.com, that means creating a home where high-end professionals can connect with the companies that need to hire them.

Meg gave me some great advice. She said that hiring great people – even people who are so great that your business today doesn't require their advanced level of skills and talent – is key to success in building a new business. Because if you hire great people, the business will grow to be worthy of them. And not the other way around. It reminded me of David Ogilvy's maxim:

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Pondering Meg's words of advice, and their value to me, got me to thinking about great advice for you, Readers, from one of my favorite people in the online recruitment world: Louise Fletcher. Louise has been writing resumes for TheLadders.com community since we began our calling two years ago. And she shares with the world her insights on her blog. To get your resume crafted by one of our experts, like Louise, visit this page and sign up.

And like Meg's thoughts for me, Louise's thoughts for the job-seeker are words to live by:

There's an old fiction writer's adage - "show don't tell." This means that the author should allow the reader to draw conclusions from carefully planted 'clues', rather than explaining everything. Instead of saying a character "felt sad", for example, the writer should describe actions and facial expressions that demonstrate sadness.

Which is great advice for defining yourself in your career. Don't tell people your strengths, show them your strengths through your accomplishments and your output:

I've written before about the importance of differentiating yourself in the job market and I think this is a very valuable exercise to help you do that. Try to develop an answer to the question "what do you do for a living?" that does not include your job title. Instead, begin with "I help companies to (do what?) by (doing what?)". For example, an IT executive might say: "I help companies to cut their costs and increase productivity by using the very latest technologies to streamline cumbersome business processes."

You'll be amazed at how much this simple trick of focusing on your core differentiator can help in resume writing, interviewing and even salary negotiations.

And to really understand how to best position yourself in each interview or salary negotiation, it's critical that you understand how the world looks from their shoes:

Do you know what potential employers are worried about? Do you understand their needs? When you submit your resume, do you know what business problems they are trying to resolve by filling that particular position?

If the answer is no, don't apply. Nobody hires a new employee just to fill an empty office - they hire a new employee to meet a need, solve a problem, or capitalize on an opportunity. How can you convince someone that you are the answer to their problems if you don't understand what those problems are? (And how can you know that you really are the answer, if you don't understand the problem?)

So understanding the employers' needs and crafting your pitch to meet those needs are essential. Now that you've got your basic marketing strategy, how are you going to carry it out?

Louise, like all professionals everywhere throughout time, tells you to get a professional to do it. And just like you hire an accountant to do your taxes, a cardiologist to give you heart advice, an attorney to handle your estate matters, or TheLadders.com to do the $100K+ job search for you, Louise recommends getting your resume done professionally. And being in my seat, seeing the tens of thousands of resumes that come through TheLadders.com each month, I'd have to agree:

Imagine you have been charged with marketing a new product or service. How effective would it be to spend a couple of hours pulling together a sales brochure by yourself, mailing it out to hundreds of miscellaneous companies and then sitting back waiting for the phone to ring? How about if you also posted the brochure online?

Chances are that you wouldn't generate much revenue with this strategy, which is why marketers spend time defining a sales message for their products and then crafting a strategy to reach a carefully targeted audience.

You know, Louise is right. You wouldn't do your own cardiology or your own legal work, (god bless you if you do your own taxes, FinanceLadder people) and you shouldn't be putting on amateur hour when it comes to doing your resume. If you'd like us to help, you can visit our resume writing center and learn more about the benefits of a professionally written resume.

So that's it for the free advice this week, folks. I hope it's worth much more than it costs!

Now let's get on to some great, $100K+ jobs!

 

Jobs Accepted
 

Here's a sample of some of the jobs our members landed this week. Congratulations!

Account Director$200k
Account Executive$250k
Account Manager Lead$156k
Broker Manager$100k
Business Development$100k+
Business Development Manager$180k
Central Regions Sales Manager$175k+
CEO$150k
Customer Relations Manager$125k
Dir. Sales$120k
Director$160k
Director of Bus Dev$250k
District Sales Manager$275k
Field Agent$450k
Dinancial Advisor$100k
General Sales manger$125k+
Healthcare Finance$150k
IBM Global Services$160k
Internet Sales Manager$125k
National Account Executive$200k+
National Account Manager$160k
National Alliance Manager$150k+
National Sales Manager$178k
North American Sales Manager$104k
Outside Sales$100k
President$300k
Regiolnal Sales Manager-Medical Devices$160k
Regional Sales Director$160k
Regional Sales Manager$250k
Regional Sales Mgr.$175k
Regional VP$100k
Sales Executive$220k
Sales Manager$140k
Sales Manager$200k
Senior Software Engineer$155k
Services Acct Exec$275k
Sr. Sales Director$150k
Strategic Account Manager$155k
V.P.$100k
VAR Dev. Mgr.$150k
Vice Presient NA Sales$300k
VP Business Development$200k+
VP Of National Accounts$250k
VP Sales$180k
vp Sales$140k
VP, Sales$250k
Western Region Manager$150k


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