A professionally written ad is a waste of time, right? When your company launches a new product or service, you let the new kid write the copy, right? After all, everybody knows how to write and there's not much skill to it, is there? Any old amateur can do it, yes?

Look, people don't get to the $100k+ level by making rookie mistakes like this -- you know it takes a professional to craft a gripping, powerful ad that is going to move product.

And yet, when it comes to their own resume, many people do let an amateur write it -- themselves. Which is pretty risky when you think about it. Here you are, selling the most important product you'll ever sell -- yourself.

There's a skill to writing resumes, folks. You need to address three different audiences simultaneously: the resume screener, usually a pretty junior person in HR who is looking for certain keywords, the recruiter (either an outside headhunter or an inside corporate recruiter) who is looking for a plausible fit and set of skills and experience, and the hiring manger, who is looking for a more nuanced elaboration of your background and the specific successes you've had in your career.

Hitting the target with all three of those audiences using just one document is a challenge.

Meeting and beating this challenge is something that we've studied here at TheLadders.com; just visit our Resume Services Center and you can see for yourself.

We've built the largest resume writing service for $100k+ professionals in the industry. Our certified experts will make your resume persuasive and memorable. And because we've helped over 2 million people in their $100k+ job hunt these past five years, we know what recruiters value and what hiring managers are looking for.

In fact, 77% of the executives that used our resume service said they were contacted by recruiters immediately following their professional resume re-writes. Now, that's not yet a perfect track record, but it sure does tilt the balance in your favor.

Plus, on average, executives with our professionally re-written resumes got jobs paying $5,000 per year more than their do-it-yourself counterparts.

To make the process as painless as possible, we've also made it easy for you to communicate with our team of professional resume writers. We found that too many of the emails going back and forth between job seekers and our writers were getting caught in your spam filters, so we built a special secure message center where you can handle all your correspondence with your expert.

I'm never one to oversell, and even a great resume can't guarantee you a job offer. But, according to the statistics that we've compiled from hundreds of thousands of examples, it's a great way for you to make the odds work in your favor.

It's that time of year, and it's time for you to get your resume in shape for your job search -- make your resume shine by polishing it with the experience of our resume writing professionals. They'll custom craft a document based on your background that speaks to the three critical audiences I mentioned above and improves your chances of getting noticed.

Get your resume professionally re--written today.

It's really one of the best pieces of advice I can offer.