Personal Branding

Personal Branding

To open the next door in your career, you must explain precisely and dramatically the value you’ll give the employer who holds the key.

Besides a marriage proposal, your value in the job market is probably the most important product you’ll ever sell. And in a job market that moves faster than ever before, you need to present a clear, consistent and immediate picture of your worth throughout the job search, from initial networking inquiries to final negotiations.

Remember: To any employer, the job search is not about you but about the value you can provide them. Your personal brand broadcasts that value … Make sure the signal’s clear.

How to Use Your Personal Brand to Switch Careers

Your brand is what you’re known for and what you’re known for knowing. Use that to your advantage in making a career transition.

In a Google World, Prepare to Be Investigated

How likely is it that your resume, job application and credentials will be reviewed for inaccuracies?

10 Good Ways to 'Tell Me About Yourself'

Next time you’re faced with the most feared interview question, be prepared with one of these 10 memorable answers.

5 Tools that Measure Your Online Brand
Do you know if all the effort you put into your Web presence is paying off? Here are a few easy ways to find out fast.
Read more from the Personal Branding archive
Article Search

Editors' Choice

Join TheLadders Now

(ex: name@sample.com) (ex: Min. 6 characters: Use letters and digits / special characters.)

Reader Favorites