Branding Issues

4 steps to help you hone your authentic story

Focusing on the whole package can help make you the perfect candidate.

Focus on communicating your value in a clear and concise manner.

The stronger your brand is, the better you can inspire, captivate, and engage your audience.

2011 brings new tools and Web sites to end your personal brand schizophrenia and take more control of the message you’re sending.

My new book, "You're Better Than Your Job Search", is out, and I'd like to thank you for making it possible.

For many people who worked their way up, the lack of degree was never an impediment — until they lost their jobs.

You've made the decision that it's time to move on — or perhaps had the decision made for you — and your biggest question is: "How long is this going to take?" The reality is "longer than you'd like". But the good news is that we can help.

After winning our resume-rewrite contest, Kevin Kennedy came away with a new, gratis resume uncluttered by bullets, organized with subheads and trimmed of 200 excess words.

These six tips from Salesforce.com CEO Marc Benioff can help you communicate the vision behind the ultimate brand of all — yourself.