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Career Advice

From Marc Cenedella
Marc Cenedella

Each quarter, we publish our list of the best employers and recruiters in the country. These represent the savviest, most supportive and most successful hiring professionals in the USA, and we are pleased to have them be part of the extended TheLadders family.

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Social Networking: Painless and Powerful

The editor-in-chief details what you need from social-networking Ė and what you donít.

By Matthew Rothenberg
FILED UNDER: Social Networking.

If you peeked into my overstuffed briefcase, you’d see professional tools that span at least three centuries. My laptop and cellular modem jostle with my spiral-bound reporter’s notebook and assorted pens. I’ve been in a funk all day because my Blackberry’s on the fritz, but I’m happy to report that the batteries never run out on my leather-bound FranklinCovey organizer.

In short, I use all the resources I need to keep on track and in touch, whether the technology behind it was invented by Gutenberg or Gates. I never give up on a tool that still works for me just to prove I’m trendy, but I like new tricks that don’t crimp my style.

Used right, social-networking sites like LinkedIn, Facebook and Twitter can do just that. Don’t have time to play silly games with your social network? Neither do I – but there’s no need to! Whether you’ve never logged on to a social network or you’re ready to hone your professional edge online, the articles in this package will tell you exactly what you need from social-networking – and what you don’t.

And if you’ve got feedback, shoot me an e-mail, a Facebook message or a letter; I’m ready for anything!

Matthew Rothenberg is the Editorial Director of TheLadders.

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