Your resume may be well-written, sharply formatted, and showcase great qualifications and accomplishments, but is it telling the right story? Are you getting interviews for the right types of positions?
Writing a resume is all about strategy. Every section, statement and, yes, every word should reflect your current strategy.
What's your situation? Are you trying to advance to the next level? Do you need to minimize some stumbles along your career path? Are you trying to revert back to an earlier career path, change functions or industries or move to a different size company? Are you trying to break out of a particular mold and focus on other talents?
Whatever your situation, you need a strategy; a plan for presenting your qualifications and credentials in a manner that will clearly articulate and support the type of position you want.
To start, you'll need clarity about the type of position you're pursuing, as well as a thorough understanding of that position's current requirements. Companies continually change what they expect from their senior executives to meet economic trends and conditions. For example, the CEO role has changed significantly with the implementation of Sarbanes-Oxley regulations. The CIO role has changed dramatically to keep pace with quickly-evolving technology. CMOs are continually being challenged to tie marketing to the bottom line. The COO/CFO combination role is sought after by many companies these days. Human resource executives are under continuing pressure to become strategic business partners — and the list goes on and on. In developing your resume strategy, you need to be aware of the ever-changing roles of your field and demonstrate your awareness of trends through your experience and accomplishments.
If you're trying to advance to the next level, you need to demonstrate your ability to function at that next level. Have you served on any corporate or senior-level committees? Partnered with senior management to drive a business initiative? Have you been given responsibilities above and beyond the typical responsibilities for your job title? Do you interface with the board of directors, investors, senior management team or other key stakeholders? Presenting this information in your resume aims you toward the next level in your career.
The language and tone in your resume need to support the position you're pursuing versus the position you've held. If you're interested in C-level and senior management roles, make sure you leverage your experience using verbiage commensurate with that level. If you're transitioning from one industry to another, be sure to convert your lingo to the target industry. You'll want to do this for two reasons: to ensure the reader that you understand her industry and to demonstrate to the reader how your skills will transfer to her industry.
You may also need to spin some of your experiences and accomplishments in a different way to position yourself correctly for your next move. Check the 'weight' of every section of your resume. Are you giving adequate weight to the right pieces?