In 2006, the Federal Bureau of Labor conducted a study on how people get hired. It indicated that more than 70 percent of all jobs came from some type of referral.
That was four years ago.
Now? I bet the number is even higher.
The question is: Will you be part of that number?
Today we’re going to explore three strategies for becoming the most referable person you know:
1. Be visible in your element.
People need to see you doing what you do. Period. Nothing will make you more referable. So, seek out situations that vividly reveal your passions, talents, character and unique value — then make sure lots of people are watching. Then get it on video and publish it online everywhere you possibly can.
Remember: When you sing the song that is natural for you to sing, in the way that is natural for you to sing it, people are unable to escape your awesomeness. How many people have seen you do what you do?
2. The Triple D factor.
“Know your customers. Know your customers. Know your customers.” Since Day One, those words have been pounded into your skull. Still, perhaps a better question is: “How well do your customers know you?” See, everyone you know needs to know three things about you.
Remember: Tell people not to keep you a secret. Do, Doing, Done. Got it?
3. Resumes are for amateurs.
The problem with your resume is that you wrote it.If you want to persuade potential employers, prospects and customers to hire you, remember this: Your resume is most effective when someone other than you writes it. In fact, the word resume comes from the Latin resumere, which means, “to sum up.”
So, your resume is anything (or anyone) that sums up why you rock so hard. Your resume is your Google ranking. Your resume is your comments section on your blog. Your resume is your testimonial page on your Web site. Your resume is your book review section on Amazon.com. Your resume is what people are saying about your name. Your resume is what people are saying after your name. Your resume is what people are saying behind your back.
Now. I’m not saying there’s anything wrong with having an actual, traditional resume. It’s still a valuable professional tool. Just remember: If someone wants to hire you, she’s going to validate your credibility from multiple sources. Not just from one piece of paper that you wrote. What’s your (real) resume?
Remember: You can’t make people refer you for new jobs.
All you can do is proactively create situations that will increase the probability of being referred.