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Career Advice

From Marc Cenedella
Marc Cenedella

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Personal Branding

Give a Speech, Get a Job

How giving speeches can propel your job search.

By Don Straits
FILED UNDER: Presentation.
Personal Branding

"What?! Stand up in front of an audience and give a speech! Are you kidding? I'd rather die!" Author: Just about everyone.

In fact, most people are terrified to give speeches — but once you overcome your fear, speaking to audiences large or small can be a powerful way to generate job opportunities and drive your career. You will discover that by giving speeches, your credibility skyrockets. In essence, you are showcasing your talents, expertise and confidence.

Frequently, after your presentation, you will be invited by a member of the audience to speak to another group. You may also be asked to work with companies in a consulting, contract or employment role to help them achieve success. Plus, a list of your presentations on your resume is a grand slam.

You should also videotape your speech, edit it down to about five minutes and post it on YouTube. You will have instantaneously enhanced your Internet presence and brand image.

Let's take a look at how you can generate speaking opportunities. Then I'll give you some easy tips and tricks on how to overcome your fear and give powerful presentations that leave your audience begging for more. Yes, even you can be a great speaker. You just have to make the effort and practice every opportunity you get.

OK, now let's go out and land some speaking engagements. You only need two things:

1. You need a topic.

Everyone is an expert at something. The problem is that many of you don't recognize your special talent as being noteworthy. Yet there are many people who can benefit from your knowledge. I don't care if you are young or old, rich or poor, employed or unemployed; you have a wealth of information that will benefit others. Here are a few ideas to get your creative juices flowing:
  • An administrator could speak on organization skills: "Throw Out the Old, in with the New: Organization Secrets that Will Save You Thousands of Dollars.”
  • A housewife looking to get back in the job market could speak on coping with stress: "How I Raised Five Kids, Kept My Sanity and Ran my House Like a Well-Oiled Machine."
  • An executive could speak on leadership: "Go Where No Others Have Gone, and Leave a Trail to Follow."

2. You need an audience.

You might not realize it, but there are a number of local clubs, non-profit organizations, community groups, church groups, social groups and trade associations in search of speakers. You just have to approach these groups with your topic, state why it is relevant to their audience, and show them a summary of your experience as someone with a vast amount of information to share with the group. You will be amazed at how easy it is to land those speaking gigs.

Now I want you to overcome your fear — not your fear of speaking but your fear of revealing something of yourself.

Most people fear speaking because they are afraid of how they might look or sound. I can't tell you how many times I have had new speakers say they just don't want to "make a fool of myself." It is rare that any speaker makes a fool of him- or herself. Usually it is the audience members that make fools of themselves! You need to understand that everyone has butterflies before giving a presentation. The secret is to get the butterflies to fly in formation. Here's how:

1. Breathe deeply.

Before you walk out in front of your audience, take a few deep breaths. Breathe in through your mouth, hold the oxygen in your lungs, and then expel through your nostrils. The fresh oxygen eases the tension and makes the mind work better. Try it a couple of times. You will see what I mean. I have a great videotape of Johnny Carson doing this before he would go on the Tonight Show. Yes, even Johnny Carson got butterflies. And before he walked on stage in front of millions in his TV audience, he would breathe deeply a couple of times to relax and get his mental juices flowing.

2. Know your introduction.

Don't memorize it, but practice many times so that it flows smoothly.

3. Know your material.

A little tidbit: anyone who reads three books on any one subject knows 90 percent more than the rest of the world on that subject. Research, analyze, absorb and understand all the nuances of your material.

4. Know your audience.

What is their expectation? Education level? Demographic? You want to adjust your presentation to the needs of the audience.

5. Interact with your audience.

During your presentation, get out from behind the podium and interact. Ask questions, solicit comments and involve the audience in short give-and-take sessions. Everyone will feel more connected to you and respect your presentation.

6. Rehearse.

Practice makes perfect. Don't memorize your speech. If you do, your speech will sound canned — but practice as many times as possible so you really know your material and what you want to say. Practice in front of your family — even your dog or cat — just make certain you practice.

Now you have gotten the butterflies to fly in formation and you are ready to knock the socks off your audience. Take it a step further by putting pizzazz into your presentation by incorporating these tactics:

  • Eye communication

As you move about your audience, make direct eye contact with different individuals. Hold that eye contact for four to six seconds. That connection brings intimacy to your presentation and everyone feels your sincerity.

  • Voice communication

You want to display a roller coaster of energy. Use a combination of varied pace, pitch and pause.

  • Gestures

Novice speakers have a hard time making expansive gestures with their arms or body, and they restrict their movement in the audience. They stand like beanpoles in one spot. When you practice, practice with movement. Here is a challenge. Practice your speech without words. Just practice your body language.

  • Touching their hearts

My speaking philosophy is simple: “If you touch my mind, I will be grateful, but if you touch my heart, I will never forget you.” Capture your audience with stories from the human experience: comedy, tragedy, romance, family, friends, living, dying, career success or career failure. Your audience will always identify with the human experience. You will have touched their hearts. You will have given a powerful presentation.

  • Introductions with pizzazz

Get your speech off to a great start by telling a story from the human experience. Or consider other introductions which can also be powerful including the following: ask provocative questions, present a startling fact or use relevant quotations.

  • Conclusions that leave them begging for more

Here is a common mistake made by almost every speaker. At the conclusion of the speech, he/she takes questions. Guaranteed the presentation will end on a flat note. Rather, you should indicate at the beginning of your speech that you will take questions, but then after the questions you will have some closing remarks. These closing remarks will be your opportunity to wow your audience. Your conclusions should include at least one of the following: establish self-esteem, incorporate a call for action, be a catalyst of ideas that help overcome problems, deal with crises, encourage involvement in their cause, or inspire them to embark on a noble quest.

I have only scratched the surface in terms of using speaking to drive your career, but perhaps I have motivated you to learn more and begin the process. Most of you have heard of the Toastmasters organization. I encourage all of you to join a local chapter. It is an extraordinary community of wonderful people who will help you in your quest to be a speaker.

Take the challenge. Build your topic, find an audience and speak from your heart. You will probably generate numerous career opportunities. But more importantly, the personal satisfaction, pride, sense of accomplishment, and gift you have given to others, are rewards that are beyond description.

Don Straits, CEO and Dragon Slayer of Corporate Warriors, is recognized as a nationwide authority on contemporary job-search strategies. He is a motivational speaker and has presented to tens of thousands of people. His organization provides world-class job search marketing services utilizing state-of-the-art technologies, search innovations and alliances with recruiters. Corporate Warriors has earned industry acclaim for its high-impact multimedia resume portfolios that include video clip introductions. You are welcome to contact Don personally, read his blog and participate in his free career-search webinars.

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