Your personal brand is the keystone to communicating your value during a job-search campaign. Once you have a clear statement to describe your value to an employer, you can start convincing others to believe it.
Gain a competitive advantage by honing a personal brand statement. Include it in your resume; revise it to create an attention-getting, 30-second elevator pitch; expand upon it through career success stories in an interview and communicate it frequently to others at networking events.
How best can you use this simple statement of value? While you don't want to repeat it word for word, you can improve your perceived market value by weaving this message into every phase of the job search.
SENIOR MANUFACTURING EXECUTIVE
Senior executive with broad-based expertise steering multimillion-dollar, global manufacturing companies. Strategic thinker able to identify new technologies that make manufacturing more efficient and revenues stronger, improving profit margins. Creative leader with proven strengths in P&L management, product innovation and turnaround operations.
As you network, you'll need a brief, memorable elevator pitch that sells your value, not just your experience.
Understanding the core of your personal brand will help you answer critical interview questions with authority.
Question: “So Carl, tell me about yourself.”
Possible answer: “OK. As you've seen from my resume, I've got more than 15 years’ experience in P&L management, product innovation and turnaround management for global manufacturing companies in the plastics industry. Throughout my career, I have employed innovative technologies to manufacture products more efficiently. That's helped my employers achieve aggressive business goals.”
Once you can articulate your unique value to your next employer, you can leverage that personal-branding message in creative new ways.