Does Your Executive Cover Letter Need a Makeover?

They say you never get a second chance to make a first impression. Well, there’s no time when that philosophy is more critical than when you’re looking for a job. As your first encounter with the hiring team, the cover letter you craft is critical.

When properly written, a cover letter serves as a personal introduction to your executive resume. The trick is to make an impact with your cover letter without revealing all the information in your resume. The document should market your personality, qualifications, achievements and more importantly, enthusiasm.

Overall, your cover letter should contain four to five brief paragraphs and generally be kept to one page. Follow the tips outlined below for a strong, personalized sell.

First paragraph: Make a powerful statement in your introductory paragraph.
This section of the cover letter serves as your personal introduction and sets the stage for the remainder of the document. Use this paragraph to give the reader an overall impression about one or more of the following:

• What achievements have been consistent in your career?
• What value or benefit do you bring to the employer?
• What is your professional/corporate reputation?
• What are your core competencies or areas of expertise?

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Second paragraph: Highlight a recent career accomplishment.
Now that you’ve captured the reader’s attention and piqued their interest, support your introductory statements with hard evidence. Use a recent accomplishment (success story) from your current position to demonstrate your capabilities.

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Third paragraph: Draw attention to key accomplishments and career milestones.
Continue to build energy in the third paragraph of the letter. Use this time to provide a bulleted list of your career achievements. Make sure to indicate the position and company for each milestone.

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Fourth paragraph: Sell your soft skills.
Here’s your opportunity to top off your pitch with two or three final statements about your soft skills (leadership, relationship building, personal brand).

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Closing paragraph: Be aggressive.
Once you reach this portion of the cover letter, don’t make the mistake of ending on a passive note. Today’s job market is too competitive for the meek. End your cover letter with a strong finish by letting the reader know that you will follow up by phone or e-mail.

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In closing, never forget to thank the reader for their time and consideration. Employ these strategies and you will have a cover letter that places you at the top of the pile.